The Heart of Our Brand
Amelie started this brand from her kitchen table in London. She worked late into the night to get it off the ground. Her daughter Rose grew up watching that hard work. Together we built a family business focused on proper craftsmanship rather than quick trends.

The Pandemic
In 2020 we had to shut our boutique because of the pandemic. We moved everything online and put our care into every order. But the recovery has been tougher than we expected. Rising costs have made it a real struggle. For the first time we are unsure if we can carry on.

Why This Sale Matters
This sale is our lifeline. Our goal has always been to reopen our shop in London so we can welcome you back in person.

Every purchase you make today pays a bill and buys us another week. It brings us one step closer to a comeback. You are not just shopping. You are the reason Amelie and Rose can keep going.

If you want to support a small independent business then this is your moment.

With love and gratitude,

Amélie & Rose