The Heart of Our Brand

Amélie started this brand from her kitchen table in London, working late into the night to bring her first pieces to life. Rose grew up watching that dedication and learning what truly matters: thoughtful design, careful finishing, and clothing made to be worn and loved. Together, we built a family business focused on proper craftsmanship, not quick trends.

The Pandemic

In 2020, like so many small businesses, we were forced to close our boutique. We moved online and poured that same care into every order, every detail, and every customer message. The years since have been a period of rebuilding, adapting, and doing things the right way, even when it’s been challenging.

20 Years of Amélie & Rose

This year we celebrate 20 years of Amélie & Rose. Two decades of learning, evolving, and staying true to what we believe in: timeless pieces, feminine elegance, and comfort that feels effortless. Most of all, it’s a celebration of the women who have chosen us through the years.

Our Anniversary Sale is our way of saying thank you. It allows more women to discover Amélie & Rose, and it helps us continue investing in better designs, improved quality, and the care we put into every order. When you shop with us, you’re supporting an independent family brand built on heart, resilience, and craftsmanship.

With love and gratitude,

Amélie & Rose